How Alcohol Is Upping the Ante in Online Grocery Shopping

Walmart now brings booze to your car. Can Amazon catch up?

shelves full of wine bottles
Buying booze is going digital, too. Getty Images

Walmart recently patted itself on the back for reaching what it called a “grocery pickup milestone,” with 2,000 stores in 29 states now including alcohol as part of their online grocery offerings.

@lisalacy Lisa Lacy is a senior writer at Adweek, where she focuses on retail and the growing reach of Amazon.