Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.
Behind the seemingly blank gaze of every web user staring at a screen lies a wealth of data. Subtle cues—a change in palm sweat levels, a flicker of facial expression, a fleeting sideways glance—can reveal more about what what people want from a web experience than they themselves can fully articulate.