Key insights:
- Highlighting black LGBTQ creators is an innovative approach to Black History Month.
- BET's Queer As F**K franchise kicked off in November 2019.
- Historically, BET has not had a strong reputation as an LGBTQ-inclusive brand.
- The LGBTQ content push at BET comes in the form of TV programming, editorial and social campaigns.
Each day in February, BET has been posting a photo of a different black LGBTQ creator on Instagram as part of its monthlong #29DaysOfQueerExcellence social campaign. The beautifully shot portraits, featuring the kind of color-polarized lighting pioneered by queer Insecure cinematographer Ava Berkofsky, feature a wide range of black queer writers, filmmakers, activists, performers and more.
