How Art Basel Miami Beach Became a Major Draw for Marketers

Luxury mags and sponsors flock to art fair

Every winter, the fashion crowd—bloggers, editors, well- heeled customers—descends on a certain American city for a week of seemingly nonstop parties, many hosted by top-tier luxury magazines and sponsored by big-name designers. No, we’re not talking about New York Fashion Week. In fact, one of the year’s hottest fashion events isn’t technically a fashion event at all. It’s Art Basel Miami Beach, the art showcase that takes place each year during the first week of December