How People Are Really Using Snapchat (Infographic)

Snapchat's audience is dedicated and engaged but still use the platform mostly for messaging, rather than content discovery.

Snapchat has been growing steadily since its inception, and now it seems that the service may be on the verge of a breakthrough into wider use. But how prepared is Snapchat’s audience for the influx of celebrities and the increased marketing? An infographic from Column Five and Newscred examines how Snapchat’s audience uses the platform.