How Are Marketers and SMBs Using Social Video? (Report)
Animoto surveyed 1,000 professional marketers and 1,000 small and midsized business owners to see what changes they plan to implement over the course of the next year.
Video is becoming a core part of social engagement, but how are marketers adapting their strategy in attempts to capture views and users? The 2016 Social Video Forecast from Animoto surveyed 1,000 professional marketers and 1,000 small and midsized business owners to see what changes they plan to implement over the course of the next year.
Video has had an impact on almost all Animoto survey participants, and most have incorporated it into their strategy. Nearly 80 percent of marketers and 74 percent of SMB owners who have used video marketing before say that it has a direct impact on their business.
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