How App Marketers Are Using Snapchat to Drive a Better Class of Install

Opinion: Story Ads have become a particularly opportunity-rich avenue

Snapchat has released a slew of new features and ad types Wachiwit/iStock

Snapchat may have seen some recent turbulence in its stock price, but the company has been busy these past six months building an impressive suite of high-impact tools for advertisers. It has released a slew of new features and ad types into the digital advertising landscape.

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