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“West Elm!” declares Maureen Sullivan, pointing to a metal pendant lamp as she brightly describes the workplace furnishings in her chic, exposed brick East Village office in New York. The president of AOL.com and lifestyle brands since July 2012—she was bumped up from svp of brand marketing and communications—the 32-year-old Sullivan is acting like the very consumer she and her team are working hard to win over by being a trusted resource.