How and Why Referral Marketing Works (Infographic)
The biggest contributing factor in the success of referral marketing is the desire to share.
Even before the advent of social media, word of mouth was well documented as the most effective form of marketing. This remains true in the digital world, and many social media users place their trust in recommendations from friends and family. It’s also a big reason why influencer marketing has become a mainstream practice for marketers across industries.
Referrals are another powerful facet of word-of-mouth marketing, which can incentivize current customers to bring in new ones. An infographic from Referral SaaSquatch examines how and why referral marketing works.
The biggest contributing factor in the success of referral marketing is the desire to share.
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