How Amazon’s Prime Day Created a Summer Sale Explosion Expected to Boost Competitors 79%

Its rivals may not own the trend, but they're certainly riding the wave

Image source: Getty Images; Illustration: David Griner

Believe it or not, Amazon did not create the mid-summer sale with Prime Day. Instead, it took a pre-existing concept, rebranded it, and now, according to figures from savings site RetailMeNot, as many as 250 other retailers are following suit.

@lisalacy Lisa Lacy is Adweek's Commerce Editor.