Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.
CANNES, France—The internet of things (IoT), as a topic, has had marketers buzzing for a few years now. As it slowly becomes a reality in the lives of average people, some brands are getting out in front of the space more than others.