How Amazon Can Succeed with Earbuds Where It Failed with Phones

Tech giant is reportedly developing Alexa-enabled headphones to take on Apple's AirPods

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Amazon is reportedly developing Alexa-enabled earbuds to take on Apple’s AirPods. Analysts say it has a chance to succeed—but only if it learns from its mistakes with the Fire Phone.

Citing “people with knowledge of the plans,” Bloomberg reported Amazon’s earbuds will have similar functionality (although the ecommerce platform is shooting for superior sound quality) and they could be available in the second half of the year.

Despite initial complaints AirPods looked like electric toothbrushes and would be easy to lose, they have since been embraced by Apple’s loyal fans.



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