How Altice Is Expanding Its ‘One Stop’ Ad Platform

From a $500 local media buy to a $5 million national buy

The platform aims to allow a simplified and streamlined process to buyers. a4, Getty Images

Nearly three months after Altice USA launched its ad division, called a4, the platform has announced that it will launch locally as well.

@SaraJerde Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.