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A new pair of marketing tools from Mailchimp aims to make machine learning capabilities more accessible to companies that don’t necessarily have the resources for a big data science division or expensive tech.
One, called Creative Assistant, will scan the design elements of a business’ website, then automatically produce pieces of marketing content for everything from social ads to Zoom backgrounds that match what the algorithm perceives to be the company’s branding. Another new feature will recommend the next step in a marketing plan based on the behavior of other companies that have used the service.