How Adweek Survived Wars, Recessions and Advertising's Ups and Downs

An interview with a founder of Adweek

Jack Thomas and Pen Tudor had an idea. It was 1979, and the advertising industry was emerging from the Mad Men era. Agency consolidation was on the horizon and so, too, was the trade media that covered the industry.

Thomas and Tudor, who worked in the magazine business most of their careers went to Ken Fadner. “They needed somebody to negotiate the deal,” Fadner recalled.

Thomas, Tudor and Fadner bought three regional advertising publications—ANNY (Advertising News of New York), SAM (Serving Advertising in the Midwest) and MAC (Media Agencies Clients, which served the Western U.S.)—and

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