How to Advertise to the Millennial Who Hates Advertising

'The new authority is authenticity,' Maker Studios exec says

Maker Studios' chief content officer Erin McPherson has a few words of advice for marketers trying to reach millennials: You're not going to get them with traditional ads.

"This generation doesn't dislike brands," McPherson said at the Interactive Advertising Bureau Annual Leadership Meeting in Phoenix on Monday. "What they don't like is advertising."

According to McPherson, Maker Studios is now the largest distributor of short-form video content in the world. It gets 11 billion monthly views, with 70 percent of its audience overseas.

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