How the Ad Council Used Facebook's Atlas to Drive Donations and Volunteers

Its successful Feeding America campaign could be the first of many

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A recent campaign success story for Feeding America could shed light on how consumers are using devices and which publishers are actually driving traffic.

Working with the Ad Council and Facebook's Atlas measurement platform, the Chicago-based nonprofit launched an eight-week digital campaign this spring to drive donations and volunteer sign-ups. Ad Council—which partners with U.S. creative agencies, media outlets and others to come up with ad campaigns for dozens of social causes—worked with the largest network of food pantries in the U.S.



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