How a Marketing Firm You’ve Never Heard of Knows Exactly Where You Shop and When

Tracking you with or without your consent?

InMarket knows when millions of people shop because it's integrated in 800 apps, including Epicurious and List Ease. InMarket

“Snap into a Slim Jim,” Macho Man Randy Savage bellowed from TV sets during the 1990s as a pitch-perfect character for the meat stick brand. In an era when jerky was perceived by the American public as junk food, Slim Jim was a mainstay for adolescent boys and convenient stores.

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@lisalacy lisa.lacy@adweek.com Lisa Lacy is Adweek's Commerce Editor.
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