How a Former WSJ Magazine Reporter Became Known as 'The Crowd-sourceress'

The numbers are impressive. Since jumping into the Kickstarter and Indiegogo world as a freelance consultant in 2012 and launching her own firm in 2014, Alex Daly has helped clients like Neil Young raise a combined total of more than $20 million.

In recent years, Daly has been a frequent guest on panels about crowd-funding, where she is consistently asked two questions: “How do you do it?” and “How can I do it, too?” To more permanently address those queries, she has written a book, out today, titled The Crowd-sourceress: Get Smart, Get Funded, and Kickstart Your Next Big Idea.