How a Florida Teen Became Queen of Gen Z's Favorite Video Platform—and a Top Brand Influencer

Meet 16-year-old Baby Ariel, Musical.ly's biggest star

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If you haven’t heard of Baby Ariel, one of two things is probably true: You’re either legally allowed to vote, or you’ve never used Musical.ly, the hyperaddictive social media platform that counts more than 100 million users, or “musers,” many of them Gen Zers.

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