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When you think of platforms that help developers drive millions of downloads of their apps, Facebook and Google are probably the two biggest sources of distribution that you think of. But what about Snapchat?
Four months into launching a self-serve ad platform that opens up Snapchat’s ad inventory to all marketers, Peak Labs is seeing some initial success with Snap’s app-install ads. Peak Labs makes two apps aimed at adults: One that tests users’ cognitive skills and another that offers virtual