How 4 Agencies Are Using Artificial Intelligence as Part of the Creative Process

Can algorithms replace humans?

Agencies are experimenting with different types of artificial intelligence. Source: Getty Images

A couple of weeks ago, Coca-Cola’s global senior digital director Mariano Bosaz told Adweek he wanted “to start experimenting” with “automated narratives,” including using bots for music and editing the closing credits of commercials.

@laurenjohnson Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.