How 3 Sports Leagues Leaned Into Brand Purpose More Than Ever This Year
Executives share why it was increasingly important in 2020
All three speakers agreed that sports leagues are uniquely positioned to effect change.
Adweek
Brand purpose has long been a focus of marketers who want their brands to stand for something bigger than the products or services they sell. It’s been such a buzzy topic that the Association of National Advertisers named “brand purpose” its 2018 marketing words of the year.
