How 3 Brands Brought Tech to Life at Coachella

American Express, Google and Amazon jumped into fashion and fun at the festival


Iridescence, exclusivity and a party: three different elements that Google, American Express and Amazon used to bring their activations to life at the fashion-meets-music-festival, Coachella. Because even festivals are now tech and marketing events.

Each activation promoted a different kind of tech, as well as outlook on the importance of the different products in the lives of concertgoers: Google touted the Google Home Max and the Pixel; American Express dabbled with augmented reality and merchandise; and Amazon brought the Echo Look to dole out fashion advice and photos.

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