Video chatting application Houseparty is making its first foray into monetization with a fairly high-profile partner: The Ellen Degeneres Show.
Heads Up! is an application based on a game Degeneres plays during her daytime talk show, and Houseparty said it has been a mainstay in the top five grossing apps on the iOS App Store and Google Play since its release in 2013.
Houseparty said its users already spend an average of one hour per day video-chatting via its iOS and Android apps, and it sees the integration of Heads Up! as another way for its users to spend time together without leaving its platform.
People with the latest version of the Houseparty app can access Heads Up! free-of-charge by tapping on the dice toward the top-right-hand corner and bringing up the menu.
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