How much thought have you given to the act of “house-holding” your data? Quite possibly a lot. Grouping customers together into “family units” is known as house-holding. This is done for at least one important reason — savings. After all, treating the individuals within a household uniquely seems pretty expensive. But, at what cost does this savings come? Understanding a customer’s household is a big part of your data driven marketing efforts.
The Data Driven Decision of Intelligent House-Holding
The old way of “house-holding” is relevant when making household purchases, like cable service.