Behavioral Targeting

Are Your Data Decisions Sending the Right Message?

Headshot of Jill Kourtis
By Jill Kourtis

How much thought have you given to the act of “house-holding” your data? Quite possibly a lot. Grouping customers together into “family units” is known as house-holding. This is done for at least one important reason — savings. After all, treating the individuals within a household uniquely seems pretty expensive. But, at what cost does this savings come? Understanding a customer’s household is a big part of your data driven marketing efforts.

The Data Driven Decision of Intelligent House-Holding

The old way of “house-holding” is relevant when making household purchases, like cable service.

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Headshot of Jill Kourtis

Jill Kourtis

Jill’s career spans 25+ years with experience in performance marketing, communications, advertising, branding and creative development. She has a track record of success in building business for national brands like Netflix, Carnival Cruise Lines, AT&T and Hyatt, as well as regional healthcare accounts such as Highmark, and Emblem Health. She has earned a reputation as a strong agency leader based on her proven ability to develop relationships and drive innovation. Proud wife, mother, sister, and daughter, Jill believes passionately in giving back and has served executive leadership roles on the Board of Directors for Family Law CASA of King County.

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