This Hotel Is Giving Travelers 360-Degree Cameras to Shoot Its VR Campaign

St. Giles will equip 30 consumers with Samsung gadgets

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

The travel and tourism industry has been one of the quickest to embrace virtual reality, and now St. Giles Hotels is giving some of the creative control to its guests to create a 360-degree film.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in