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The travel and tourism industry has been one of the quickest to embrace virtual reality, and now St. Giles Hotels is giving some of the creative control to its guests to create a 360-degree film.
Today, the hotel chain—which has nine properties in Asia, Australia, Europe and North America—is launching a contest with creative shop Piranha to find the best amateur VR filmmakers.
"We're actually going to be putting prosumer cameras in the hands of hotel guests as well as our own team and social media influencers to actually tell the St.