KFC’s Stunt of Following 11 People on Twitter Was Nice, But …

Opinion: A creative idea that creates a buzz is a big win in the short term

Here are six of the 11 Twitter accounts followed by @KFC. Spot a theme? @KFC

More than one month ago, the KFC social media team made a sly move, following only 11 people—all of the Spice Girls and six guys named Herb, a subtle wink to its secret recipe of 11 herbs and spices.