INFOGRAPHIC: Whole Latte Love for Starbucks

Possibly driven by demand for its Peppermint Mocha Latte due to the cold winter temperatures, Starbucks soared to the top of the December 2014 edition of The Love List from social relationship platform Hootsuite.

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LoveListGraphic650Possibly driven by demand for its Peppermint Mocha Latte due to the cold winter temperatures, Starbucks soared to the top of the December 2014 edition of The Love List from social relationship platform Hootsuite.

Hootsuite uses data from its uberVU unit to rank more than 450 of the top brands globally, giving them scores between one and 100 based on three key data points:

  1. Total number of brand mentions received.
  2. Sentiment score.
  3. Conversations about the brand during the past month containing the word “love.”
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