HoneyWired Uses Snapchat AR Lens to Turn Chicago Into a Snow Globe

The aim is to promote continued facemask use as people are forced indoors

HoneyWired noted the potential for a difficult winter, as people will spend more time indoors HoneyWired

Winter is coming—not to Westeros, but to Chicago—and creative branding agency HoneyWired is bringing some augmented reality snow to the Windy City.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.