Honda Pops Up in the Mail Stream
In a recent mailing, automobile manufacturer American Honda Motor Co. chose to send a multi-fold self-mailer with a pop-up feature to showcase its new 2017 CR-V compact crossover SUV. Using the tagline “More to see. More to do. More to experience,” this mailing takes these actions to heart, giving the recipient a dynamic experience in the mailbox.
Start With a Strong Statement
Honda’s mailing begins with a photo of the new CR-V front and center, coupled with photos of different environments, invoking thoughts of where a car buyer could travel with this vehicle.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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