Honda’s Coupons Pop Up in Its Direct Mail

When you want your direct mail piece to stand out in the customer’s mailbox, consider literally making that happen.

Mailer Name: Honda
Date Mailed: July 2016

To keep drivers of its vehicles on the road and enjoying summer, Honda wants to make sure that they’re prepared.  “Getting ready for summer is a breeze,” the front panel of this 6”x9” self-mailer declares. To set the mood, it shows a couple splashing through the water along a shoreline. And to keep their Honda “special,” it promises “special savings inside.”

When opened, the mail piece unfolds a pop-up component that presents two Genuine Service coupons front-and-center.

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