Home Depot Is Building Out Visual Discovery and Shopping on Pinterest

Shoppable pins help consumers find product matches.

Home Depot has more than 100,000 shoppable products on Pinterest. Home Depot

Home improvement retailer Home Depot and visual network Pinterest have partnered to expand Pinterest’s visual discovery feature—Shop the Look, with more than 100,000 shoppable products—to capitalize on consumer search behavior on the platform and overcome search engine shortcomings.

@lisalacy lisa.lacy@adweek.com Lisa Lacy is a senior writer at Adweek, where she focuses on retail and the growing reach of Amazon.