What Can We Expect for Influencer Marketing in 2017?

2016 was an amazing year for influencer marketing, as evidenced from the flurry of companies that arose touting their wares.


2016 was an amazing year for influencer marketing, as evidenced from the flurry of companies that arose touting their wares.

Not even the changes in algorithms on various social platforms, Federal Trade Commission compliance crackdowns or questions over return on investment stopped companies from jumping into the realm of working with influencers.

But what excitement will 2017 hold?

Influencers could save Twitter

Who will buy Twitter and save it from the death everyone has been talking about for years? So far, there have been no takers, but Twitter has been making moves to attract influencers to the platform (for example, announcing a generous 70/30 revenue split in August).

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