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A quick search for the definition of “ghosting” returns the following: “noun—the practice of ending a personal relationship with someone by suddenly and without explanation withdrawing from all communication.” Seems harsh, right?
Well, for Snapchat right now, ghosting is an unfortunate reality, as users are leaving the platform and its little ghost mascot in the lurch without so much as a moment’s notice.
In fact, there has even been a 22 percent drop in Snapchat downloads over April and May, which is not exactly welcome news to investors.
Like I’ve discussed before, the explanation behind this exodus is no mystery.