Facebook Adds Holiday Shopping Season Ad-Targeting Segment

Facebook users who consistently engage with content related to the holiday shopping season may soon see that reflected in the ads they are served by the social network.

Facebook users who consistently engage with content related to the holiday shopping season may soon see that reflected in the ads they are served by the social network.

@9Number9 david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.