Holiday Catalogs Feel the Impact of Labor Shortages, Supply Chain (and yes, the Pandemic)

Direct mail marketers are balancing increased consumer demand with showcasing their products, all while questioning their ability to deliver

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The holiday season is the Super Bowl for direct mail marketers who rely heavily on catalogs. With the masses searching for gift inspiration, catalogs are historically plentiful and thick this time of year, despite the continuing shift to online shopping.

But with a pandemic, supply chain turmoil and labor shortages across the board, planning this year’s holiday catalogs was a careful balancing act that forced marketers to weigh displaying their wares versus being able to actually deliver them.



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