Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.
The holiday season is the Super Bowl for direct mail marketers who rely heavily on catalogs. With the masses searching for gift inspiration, catalogs are historically plentiful and thick this time of year, despite the continuing shift to online shopping.
But with a pandemic, supply chain turmoil and labor shortages across the board, planning this year’s holiday catalogs was a careful balancing act that forced marketers to weigh displaying their wares versus being able to actually deliver them.