Hockey Fans Can Lace Up a New Facebook Messenger Bot From the NHL

It is powered by GameOn’s ChatOS proprietary platform

Don’t miss Commerceweek, February 28–29 in NYC, to explore the technology and trends fueling commerce. Get strategic insights from leaders at The New York Times Advertising, Turo, TikTok and more. Register.

The National Hockey League teamed up with chat engagement platform GameOn on a new Messenger bot that debuted just in time for the Stanley Cup Final.

The NHL Chatbot gives hockey fans access to content including news updates, game previews, notifications, scoring alerts, schedules, standings and in-game highlights in both video and GIF form.

The bot responds to fans’ natural language requests for specific content, players and teams, and users can choose which updates to receive.

GameOn/National Hockey League

The bot is powered by ChatOS, GameOn’s proprietary end-to-end development and integration platform for messaging and voice applications, which connects directly to brands’ content management systems, data sources and application-programming-interface feeds.

NHL

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in