Hitwise: "Facebook" was Top Search Term in March

Experian Hitwise announced today that Facebook was the top search term in the United States during the four weeks ending on March 27, accounting for eight of the top searches across three separate top 10 lists. Search terms like “facebook,” “facebook login” and “facebook.com” amounted to 1.17% of Google’s search traffic, 1.7% of Yahoo’s and, not surprisingly (given its convenient in-Facebook location), 2.6% of Bing’s.