Hinge Created Snapchat Geofilters to 'Crash' 25 Weddings Across the U.S.

The dating app saw downloads increase during the ceremonies

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Only two people plan on getting hitched at a wedding. However, one dating app is hoping all the single friends of the happy couple might want to get hinged.

With a Snapchat campaign deployed to 25 weddings in eight states across the U.S., dating app Hinge created custom geofilters for every wedding specifically for those sitting at “The Singles Table.” The filters—launched on July 22 and 23—featured a baby blue table in the lower left hand corner next to the phrase “Where’s my date, Hinge?”

The campaign seems to have been a hit.



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