Hi5’s New Redesign: Another Big Milestone in its Gaming Strategy

Last December, social network Hi5 began turning itself into more of a gaming site. Today, the results are starting to show. The company has a redesigned site in testing now, complete with 3-D avatars called Hi5 Stars. And, it has made games and its virtual currency the primary focus. Meanwhile, the past year’s worth of product upgrades are boosting gaming engagement and revenue numbers. Partly as a result, the company is now profitable.