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Scripps Networks Interactive launched an HGTV Facebook Messenger bot, designed to help users discover design inspirations that they can implement in their own homes.
The bot, named Hazel, allows users to access decorating tips related to specific rooms, browse trends based on style type and project and save galleries for easier access later on. Users can also sign up to receive daily tips and design inspiration.
Finally, the bot allows users to search for HGTV shows and browse related content, as well as access information about HGTV’s sweepstakes, such as the HGTV Dream Home giveaway.