Social Pro Daily

Hertz Adds Facebook’s Carolyn Everson To Board

Facebook Vice President of Global Marketing Solutions Carolyn Everson is no stranger to the auto industry, having a hand in the social network’s efforts to bring back General Motors as an advertiser. Everson will now turn her attention to the rental side of the industry after being elected to the board of Hertz Global Holdings.

DavidCohen
By David Cohen

Facebook Vice President of Global Marketing Solutions Carolyn Everson is no stranger to the auto industry, having a hand in the social network’s efforts to bring back General Motors as an advertiser. Everson will now turn her attention to the rental side of the industry after being elected to the board of Hertz Global Holdings.

AP reported on Everson’s election to Hertz’s board, along with former Diageo Canada President and CEO Debra Kelly-Ennis.

According to AP, Hertz chose Everson due to her experience with social media and digital platforms as the company looks to build out its online services.

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DavidCohen

David Cohen

David Cohen is editor of Adweek's Social Pro Daily.

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