Here's Why You Should Pay Attention to Twitter's New 'Like' Button

Swapping out the star for a heart might seem like a superficial change, but it matters to marketers. Here's why.

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It’s official – Twitter has killed off the “Favorite” and replaced it with a “Like.” Along with a terminology change, they also swapped out the star for a heart. And while this might appear to be a superficial change, it’s going to impact marketers in a big way.

More likes, more users

For starters, it’s important to understand the likely reasoning behind Twitter’s decision to change the icon.

Twitter has had a problem with user growth since its IPO.

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