Here’s Why Luxury Shoe Brand M.Gemi Releases New Shoes Every Monday

President Cheryl Kaplan discusses distribution and data at Brandweek: Challenger Brands

The Monday drop doesn't just keep customers engaged, according to Kaplan, but that is part of it. Sean T. Smith for Adweek

As days of the week go, Monday has a pretty bad reputation, but customers of Italian footwear company M.Gemi have at least one reason to look forward to it: At 10 a.m. ET each Monday, the luxury shoe brand releases something new.

@lisalacy Lisa Lacy is Adweek's Commerce Editor.