Here’s Why Luxury Shoe Brand M.Gemi Releases New Shoes Every Monday

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As days of the week go, Monday has a pretty bad reputation, but customers of Italian footwear company M.Gemi have at least one reason to look forward to it: At 10 a.m. ET each Monday, the luxury shoe brand releases something new.

On Monday, Feb. 11, for example, M.Gemi released its sixth style of 2019, Curvo.

In a nod to Valentine’s Day, the description reads: “Break some hearts in our new Curvo collection, which puts a decidedly romantic twist on the iconic Italian scroll.”

The handmade shoes aren’t cheap—Curvo ranges in price from $348 to $398—but it is more accessible than some high-end competitors.



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