Here's Why Influencer Marketing Is As Powerful As TV Ads During Sports Events

Social media users crave content produced by their beloved influencers just like sports fans anxiously wait for their favorite teams’ next games.

While marketers are reallocating their TV ad dollars to digital, their demand for commercials during live sports events shows no sign of declining. In fact, according to Kantar Media and MoffettNathanson Research, 37 percent of network TV’s ad revenue was generated from sports programming in 2015, which is an 8 percent jump from 2012. In comparison, ad sales from non-sports units have slumped during the same period.