Here's What We Can Expect With Media Quality in 2019 After a Not-So-Stellar 2018

Demand for transparency and a desire for trust are integral

In 2018, media quality was the number-one issue threatening digital performance for brands and marketers. Challenges in brand safety, ad fraud and viewability all grew more sophisticated and complex. From the proliferation of fake news around the midterms to fraud’s rise on CTV to transparency across social media, issues in media quality have continued to rapidly evolve.