Here’s What to Expect During Cyber Week, by the Numbers

How much shoppers will buy over Thanksgiving, Black Friday and Cyber Monday

The golden hour of retail will ring in sales during Cyber Week.
The golden hour of retail will ring in sales during Cyber Week. Getty Images

Thanksgiving is late this year, which means there’s even more pressure on retailers to connect with consumers on marquee shopping dates before families exchange gifts for Chanukah and Christmas.

@lisalacy lisa.lacy@adweek.com Lisa Lacy is a senior writer at Adweek, where she focuses on retail and the growing reach of Amazon.
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