Here’s What Snap Inc.’s Spectacles Could Mean for Brands and Creators

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In the near future, you won't need a smartphone to shoot buzzy Snapchat videos. Snapchat announced on Friday that it was rebranding itself as Snap Inc. and launching a pair of techy sunglasses called Spectacles that will let marketers, creators and users change how they film and post Snapchat clips.

@laurenjohnson lauren.johnson@adweek.com Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.