Step Aside Pageviews: Media Buyers Are Demanding—and Receiving—More Granular Metrics From Publishers

Digital sites are getting creative with KPIs

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Media buyers are in the digital market to buy more than just pageviews and impressions. They want to know readers are engaged with a post, that their advertisements will feel familiar to consumers and that, ultimately, their buys result in actual trackable outcomes.

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This story first appeared in the June 4, 2018, issue of Adweek magazine. Click here to subscribe.

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